You may be tempted to think that in 2021, email lists no longer have value.
I mean, there are social media platforms popping up everywhere and people think about revolutionary technologies such as Artificial Intelligence chatbots and Machine Learning! Why would anyone base their marketing strategy on an email list?
Well, this is where you would be wrong. Research still shows email to be one of the most effective methods of capturing leads. With an incredible ROI ($42 for each $1 invested), email marketing is even more effective than Facebook or Instagram!
So, if you know how to grow your email list and how to use it, you are on the road to success. Therefore, today we are going to discuss the top five lead magnet methods that help almost any online business increase its list.
What is a Lead Magnet & How does it Work?
A lead magnet is something you offer users in exchange for their subscription to your email list. This can be anything from a guide to special fitness exercises, a special video made only for subscribers, or a coupon for your products or services.
Now, in order to attract as many new leads as possible, you have to offer something people want. Otherwise, they won’t find any value in giving you their email address.
Now, since it may be difficult to find the right lead magnets, here are the top five most interesting and productive ideas.
#1: Good-looking PDF Guides
A special PDF guide that’s only available for your email subscribers and that delivers useful tips and information can be a very enticing lead magnet. Just make sure to use a stylish design, with lots of images and other visuals.
If you don’t know how to make such a PDF, learn how to add images and visuals by reading this blog article.
#2: Checklists
This type of lead magnet is very easy to put together and use, which is why it’s also one of the highest to bring in more subscribers to your list.
Checklists can contain anything from the steps to become a successful entrepreneur to the steps one needs to take in order to spruce up their LinkedIn page. Just make sure to include relevant information for your readers.
#3: Templates
Anything that provides readers with a ready-to-use frame or outline they can use only by filling in the blanks or replacing a few elements (like stock images). You can offer templates for emails, stylish documents, business cards, landing pages, and so on.
The reason templates are tempting is the fact that they provide users with a quick and elegant solution that can be used any time they need something done quickly without looking unprofessional.
#4: A Planner
It’s a nifty little tool people like to have around whenever they can’t decide how to organize their time. For instance, a nutrition and wellbeing website can offer a meal plan for the entire week. This means that users who download it won’t have to think too much about what to cook or buy, which reduces the time wasted during shopping.
Additionally, you can offer a blank planner (with a nice design that reminds users of your website) so they can organize their lives as they see fit.
#5: An eBook
This lead magnet is a bit more work, but if you think your viewers would be interested, go for it. Since it’s a bit more to read than with a guide or a checklist, users may feel more satisfied with their subscription.
Wrap Up
At the end of the day, your lead magnet can be anything. From infographics to case studies and business reports – as long as it piques users’ interest, you are good to go.
