In the words of Mohamed Saad: “Web design is not just about creating pretty layouts. It’s about understanding the marketing challenge behind your business.” This statement holds true as in the current digital landscape designing an influential website is essential for every business to survive in the marketplace.
Entrepreneurs and CTOs hire experienced software development companies, with an impressive website design portfolio, that can give that unique look and feel to their website. These skilled designers follow some standards for good website design. Let’s explore these principles in the article.
- Don’t Keep Users Thinking Of What To Do Next
Your website should be self-explanatory and designed in such a way so that it has the potential to provide answers and solutions to the issues that users are facing. The navigation should be intuitive and users should be able to easily make their way through one point to another within the site.
Keep your web design as simple and straight-forward as possible. Do not overburden it with too many elements. For instance, the homepage of the website of ExpressionEngine which is a content management platform is designed with sheer clarity. The designers have made every single effort to remove unnecessary question marks.
- Don’t Test Users’ Patience
Users are highly impatient and therefore you should not test their patience level. Do not provide them with long web forms to fill on their first visit. Otherwise, they will get frustrated and switch to any other site of your competitors. Let them explore your services without any need for sharing their personal details.
- Manage To Grab Users’ Attention
You should incorporate some design elements that are unique and more visually appealing such as high-quality images and sentences marked as bold. Make your site aesthetically appealing to the target users. This is also a specifically good ecommerce website design practice.
For grabbing users’ attention, you have to research extensively and find out what kind of fonts, images, colors, etc. they like. Moreover, users can easily recognize patterns and that is why video-based ads are perfect to capture their attention. Also, provide them with subtle hints so that they can easily find their way through the site.
- Strive For Users’ Comfort
Nowadays, the designers incorporate different visually appealing design elements such as guiding users with 1-2-3 done steps, large buttons with special effects, etc. These elements are not that bad. Also, with the help of these elements, you make the users easily see what functions are available.
All the design elements such as the call to action buttons and every link must be placed in such a way so that the users don’t have to think much in order to go from one point to another. They should feel comfortable when interacting with your site.
- Incorporate Effective Writing In Accordance With Web Standards
You have to mold your writing pattern and style in accordance with the preferences and browsing habits of the users. For example, don’t write promotional content because the users won’t read it. Instead, make it informative and interesting. Also, don’t write long text without any images, the users will discard it.
It is a bad idea to use exaggerated language and incorporating keywords marked in bold or italics. Stay relevant to the theme of your business and don’t use marketing-induced, clever or company-specific names to describe your services such as if you want users to create an account, simply use “sign up” and avoid using “explore our services” or “start now!”
- Keep It Short & Simple
Do not over complicate your web app design rather keep it as simple as possible. Keep it in mind that users don’t visit a site to enjoy a design, but they come to find some information. Therefore, design your website from the users’ point of view and provide them with information without unnecessary ads or complex text blocks.
- Use The White Space Wisely
You can use the white space cleverly in order to create a less distracting and appealing design. Also, you can use it to guide your users to move ahead in the direction that you want them to.
White space allows users to perceive the information presented on the screen in a clear manner. For example, for separating two design elements you should always use white space as it helps users to read, scan, and analyze the text smoothly.
- Use Visual Language To Communicate Efficiently With The Users
In order to grab users’ attention, you should develop a consistent web design along with clarity and distinctiveness as the two top priorities. You should not incorporate any design element that seems ambiguous to the users. Highlight the significant areas in such a way so that the users can easily distinguish them from the rest of the elements.
- Stick With Conventional Development Practices
It is a good idea to go with conventional development practices as they don’t have a steep learning curve and there is no need for you to figure out how things work. By using conventions you can gain the trust and loyalty of your users. Also, it is a way to prove your credibility to them.
It is a good idea to innovate, but it’s only beneficial when you have something really out of the box. In other cases, it is better to stick to the conventions. Also, you should follow and understand your users’ expectations and develop the site navigation, text structure, and other aspects accordingly just as ResumeSeed does.
- Test It Often
You have to do testing on a regular basis as it is an iterative process. This means you have to develop a design or a layout and test it. In case you find any issue fix it immediately and launch the renovated version of your design. But your task doesn’t end here because you have to test this new version again and look for any potential problems.
In this way keep the process of testing goes on and keep upgrading your design and making it better in terms of usability and functionality. This will keep your users’ interest intact and they will always be excited to experience something new in their digital journey with your website.
You have to develop an ideal design for your website so that it represents the essence of the values of your business. Do extensive user research and build a design that resonates with their preferences and interests. This will definitely help you in converting your users into permanent customers.