There is often the challenge of knowing the right time to scale up the workforce with growing businesses. If you employ more people too early, it could be a waste of resources. If you delay and your business grows beyond ...

Social media promotion is not only good for brand recognition, but also for increasing profits. Would you like your social media followers to become your customers? I’ll give you 5 actionable tips that will lead your fans to purchase. Tip ...

Feedback is a vital tool for any business. It can be used to improve the quality of the service or product offered, measure growth in the company, and build on what customers want. Feedback is essential because it allows companies ...

Companies aren’t the only entities that need branding. Many individuals also need to cultivate a “personal brand” for themselves in order to sell their skills and/or products. Freelance journalists, photographers, website designers, social media marketers, filmmakers, and tutors are just ...

Research shows that over 86% of companies use video ads as their marketing strategy. An overwhelming number of people say that video ads have helped in increased sales and positive interactions with their customers. With this kind of data, it ...

According to a popular research firm, Allied market research, which is popular for its comprehensive research methodologies, has published a report worldwide. It is published on their official website that the global logistics market is valued at around $7641.20 billion ...

Millennials are the first generation to grow up with smartphones, laptops, tablets, and see the transformation of technology first hand. It goes without saying, then, that millennials just might be the most tech-savvy generation.   So, to help your business cater to ...

With job titles and the roles within the teams evolving at such a fast pace, it’s sometimes hard to keep yourself updated. Some of them cause particular confusion – that’s the case with the Product Owner, by many considered the ...

ISO 27001 is an international standard focused on information security, published by the ISO or the International Organization for Standardization and its partner, the International Electrotechnical Commission (IEC).     The ISO 27001 framework combines the processes and policies that organizations will use. ...

One of the most amazing aspects of technology is that it changes continually, giving humanity new and exciting ways to do work, have fun and more. However, for business leaders striving to keep their brands and businesses relevant, the inevitable ...

In the marketing world today, many businesses tend to incorporate social media campaigns in their marketing campaigns. So, it is believed that if you have a budding business, you are likely to be spending a lot of time digging up ...

Thinking about planning your very first event but don’t know where to start? Or are you looking for an easier, more effective way to plan your next event?  Here, we will share a universal Event Planning Checklist that you can ...

While emphasizing technical SEO and creating high-quality content have been recognized as integral parts of any efficient strategy aimed to make businesses rank better on search engine result pages, there are several tactics that help digital marketers achieve desired results. ...

Getting your start with marketing is crucial for any startup owner, as a robust marketing strategy can help future-proof your business. Here are a few tips to help get you started as soon as possible.  Choose the best possible service for your ...

When you decide to conduct an influencer marketing campaign There are lots of moving parts. It is important to map out your plan, identify social media influencers that align with your brand’s values and activate them as part of your ...

In such a short lapse of time, tiktok gained tremendous popularity and presently holds the same significance as any other platform one joins.  The moment someone signs up on any website, oftentimes it is observed that whatever they put out ...

Social media is an inseparable part of our life and there is no doubt about it. When it comes to marketing and promoting your service, all you need to do is up your social media game. You must have wondered, ...

In our modern age of constant frenzy and action, it can oftentimes leave people wanting to be even more productive while at the same time being exhausted from balancing so many plates at the same time.  However, there are a ...

Today, product delivery has become a critical part of everyday life. Customers want products delivered to their homes and other places of convenience rather than get them from the stores.  This paradigm shift in consumer behavior and expectations has made ...

If you want your e-commerce store to work stably and regularly refer customers, you should pay maximum attention to choosing a relevant CMS. Contractors are able to offer a huge variety of options, including platforms with different functionality and cost. ...