When launching an online blog, one of the main goals – apart from creating quality content, of course – is to increase the readership of your blog posts. There are many ways to do this! But for our 5 top techniques to get more readers on your blog, stay with us as we guide you through.
1. Off-Page Search Engine Optimisation Techniques
If you’re an online blogger, you may have already heard about Search Engine Optimisation or SEO. But, how does SEO relate to what you do online, and – perhaps more importantly – how can SEO help you get more readers on your blog?
To clarify, there are two main types of SEO. These are on-page and off-page SEO. Some of the most effective off-page SEO tools to help you get more blog readers include backlinking and link building. If you’re interested in dabbling in these types of SEO services for your blog, however, it is advisable to employ the expertise of a digital marketing agency that specializes in link building in Australia. That way, you can make sure they are getting the job done right! SEO link building and backlinking is a complicated business, with many subtle nuances that can have a dramatic impact on the success or failure of your SEO campaign. That is why you need to engage the services of back-linking experts, to ensure that the process runs smoothly and gets you optimal traffic directed to your blog.
But what exactly are the processes of backlinking and link building, and what do they involve? Importantly, when engaging in back-linking activities, the goal is to get other websites to link to your website, or your blog in this case. This is also called link building, as it is essentially the process of building links that point to a certain webpage. Crucially, the more external pages that link to your site or blog, the more authoritative your webpage appears. This is because your site is seen as being called upon as a credible resource by multiple external and unbiased sources. By getting other sites to link to your page, you increase your reputation in the eyes of search engines such as Google. As such, search engines are likely to rank you more favorably in their search results display pages. Which is, of course, the ultimate goal of SEO!
2. On-Page Search Engine Optimisation Techniques
The second element of the SEO technique is on-page SEO. This differs from off-page SEO in that the techniques are applied directly to your website or blog. These strategies include on-page content production, also known as copywriting. For SEO copywriting to be effective, it needs to include strategically optimized keywords. Known as keyword optimization, writing copy that is keyword dense can attract organic traffic to a site by appearing in search engine results when online users enter a specific search query.
3. Technical Search Engine Optimisation Techniques
Technical SEO is another central element of on-page SEO, which ensures that your website or blog is optimized to meet the technical preferences of search engines. These preferences include characteristics like a fast page loading speed, optimal internal navigability and interactivity, and a positive, engaging user experience or UX. If your website meets these preferences, search engines like Google will favor your website over other less technically compatible websites, and as such, rank your site preferentially in search engine results pages.
4. Promoting Your Blog on Social Media Platforms
Another way to gain more blog readers is to promote your site on social media platforms such as Facebook and Instagram. With the growing popularity of social media today, it makes sense to capitalize on these platforms to grow your following. And, with more followers, come more readers! Think about creating Instagram or Facebook posts that attract and entice readers to your blog. A snippet of a blog headline alongside an eye-catching image, for example. Some bloggers may even turn to ‘clickbait’ to attract a higher readership to their blog. This is essentially a sensationalist or dramatised aspect of a certain blog topic, that aims to pique the interest of readers and encourage them to click through to your blog link.
5. Word of Mouth
A final and admittedly less predictable way to get more readers on your blog is to get people talking about it! Do your best to generate conversations about your blog on popular online forums such as Reddit, for example. Creating a viral clickbait post will certainly get people talking! As they say, any publicity is good publicity – and word of mouth can go a long way in generating a readership for your blog.
Gaining a large audience for your blog is the goal for any blogger. And by following our tips, you can increase your online reach dramatically! Be it on-page or off-page SEO, technical SEO, or even social media promotion, there are active techniques you can employ to get more readers on your blog. Of course, once you get your readers to click through, you also want to ensure you post quality content. This will keep your blog readers engaged for longer, and ensure a better result in the long term.