Facebook has both social and business sections in their priority and hence they are trying hard to maintain the perfect balance between the two. Facebook has started survey on News feed preferences as News Feed is the most important aspect in Facebook. Similarly Facebook has also taken serious devotion in promoting businesses that are being carried out via Facebook pages. The News feed content will be refined on the basis of location and hence the survey is very necessary.
But location is still a big problem for a densely populated city like New York. So there should be another way out. Mike LeBeau, Product Manager of Facebook said, “There are a lot of difficult technical problems to solve here,” says LeBeau. “Knowing for sure which business to surface… we’re using GPS and Wi-Fi to try and figure out where you are.”
Now in order to boost up the business of Facebook page location specific, physical beacons are used. The company is offering physical beacons, also known as Bluetooth Beacons. Companies with popular Facebook pages will get the Bluetooth Beacons on a first-come, first-serve basis.
For starters, beacons will be deployed at several restaurants which include the Dominique Ansel Bakery, Strand Book Store, The Burger Joint at Le Parker Meridien Hotel, Brooklyn Bowl, Pianos, the Big Gay Ice Cream Shop, and Veselka.
Facebook Beacon will do the following:
1. Prompts to like your Page and check in
2. Their friends’ recommendations
3. Posts from your Facebook Page
Popular Facebook pages eligible to receive bluetooth beacons will find a box pop up on the top of their news feed, allowing them to enter their shipping information. Only then they will receive a free beacon in the future.