Today, Digital Signage can be found in more and more businesses. They save money, make everyone’s lives faster and more efficient, and they are the hottest thing in digital marketing nowadays.
It’s a screen that can change its display depending on what you input and what the customer requests. Businesses everywhere have found many uses for signage screens. They can display their menus, their products, their offers, and even collect data from their customers.
In other words, a digital signage screen replaces a salesperson. It doesn’t ask for a raise or time off, it wouldn’t sue for a work-related injury, and it works 24/7. They can be used to promote your business, engage your customers, and even to entertain bored children.
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How Are People Using Digital Signage?
People are using digital signage in many ways. Some are using it to display their menus and offers; airports use it to display flight departure times; other businesses are using it to collect customer data and interact with them.
The digital signage expert at CRI says that these signage solutions “help clients use the latest technologies to inspire a better-connected experience for all visitors”.
Is There a Downside
The initial cost of a digital signage screen isn’t low. Add to that the constant updates and maintenance, and you got something costly on your hands. However, they’re more efficient than employees and are cheaper in the long run.
Furthermore, leaving the screen out there risks a lot of wear and tear damage, which can end up costing you a lot of maintenance.
Since they’re electronic, they might not be the most energy-efficient option because using electricity comes with a carbon footprint.
Having said this, it’s a great solution to make your marketing strategy even more efficient than it is. New and shiny technologies have always attracted more customers. It piques people’s interest, and those who might walk past your business without noticing it will do a double-check for an interactive screen.
It’s As Flexible As It Gets
You can change what your screen displays depending on where it is. You can adjust it to your audience; you can change its message within seconds.
You can also engage customers and collect their data through the screen. This opens a door to understand their purchasing habits and tweak whatever needs to be accordingly.
Digital Signage is the future. It shows your viewers and your existing customers that you’re not obsolete or stuck in the last decade. It makes processes faster, more personal, and more fun. If it’s not part of your marketing plan, it should be.