Tips on Using Instagram to Promote Your E-Commerce Business

Tips on Using Instagram to Promote Your E-Commerce Business

If you have been on Instagram, you have probably noticed that many brands do not have accounts on the site. This is because business owners do not understand how much Instagram can boost their sales, and many others do not want to learn how to use the platform. The reality is that Instagram is growing as a social media application and is now one of the most important social media sites for marketing. If you run an e-commerce website, you should consider using the tips below to promote your e-commerce business on Instagram:

Take high-quality photos

Instagram is all about sharing photos, and that means you will have to take high-quality photos. If you post blurry images, fewer people will be interested in your content and may even stop following you. Before you get a professional camera, you can improve the quality of your pictures by using natural light to your advantage. If you take pictures indoors, make sure you always open the blinds to let in enough light. You should also avoid using the front camera of your phone as its pixelation is usually very low. Even if you own an excellent camera, you should never post pictures on the site without editing them.

Make use of user generated content (UGC)

User generated content is very important as it promotes the authenticity of your brand. You can always post user generated content on your Instagram page and share it with your own audience. If you are just opening your Instagram page, you can collect all the user generated content about your brand by searching for the best hashtags for Instagram.


Offer discounts

Instagram is a crowded website, and one way you can stand out from the competition is by offering discounts on your products and services. This is an excellent way of getting new followers. You can also offer discounts to people who refer you to new customers. Discounts are ideal for ecommerce stores since you will only need to explain how to use a discount code in the description of your posts. With a little creativity, you should be able to offer discounts in other types of business through Instagram.

Use hashtags properly

Hashtags are important in Instagram. They can make it easier for your customers to find your posts and products and will help you join trends on the site. You can search for a hashtag tool to determine the best hashtags for specific posts. It is important to avoid overdoing hashtags as that can make you look desperate and spammy. Ideally, use three to five hashtags on each of your posts.


Instagram is one of the most popular social media sites, and that is why brands cannot afford to ignore this platform. To make sure you get the best results from the site, you should only post high-quality pictures. Also, make use of user generated content to boost the authenticity of your brand. All your posts should include a few hashtags, ideally about two to three. If possible, you can offer some discounts to your followers.

Anik is an IT professional and Data Science Enthusiast. He loves to spend a lot of time testing and reviewing the latest gadgets and software. He likes all things tech and his passion for smartphones is only matched by his passion for Sci-Fi TV Series.