Facebook is one of the most successful companies to ever take advantage of the internet, and even with some of their recent blunders, it still has a loyal user base and is still immensely profitable. From a small university project to a worldwide revolution, Facebook has inspired countless others to follow in their footsteps.
While MySpace may have pioneered the concept of the social network, Facebook perfected it and brought it to hordes of loving users. There are few better ways to stay in touch with your friends, acquaintances, and even family over the internet and Facebook has long held the crown of the most popular social network.
With such a massive following, it makes sense to create a social network like Facebook. You’ll find that running your own social network (should it be successful) can have a host of benefits, and over the course of this guide, we’re going to lay them out in detail.
Social Network Creation Benefits
Of course, the benefits you reap from running a social network depend on precisely what you expect out of it. For example, you may wish to use your social network to funnel your users towards one of your businesses, or you may simply want to reap the ad revenue that comes with running the service.
Creating a Network of Like-Minded People
When you start your own social site, you’re likely going to attract people from all walks of life, but if you have a specialized network, it’s likely that you’ll have quite a few people who think alike. There are many benefits to having access to a pool of people who share an interest.
For example, if you run a business on the side and you need employees, you can recruit from among the members of your social network, especially if it’s related to your business. Otherwise, you can simply look over what your members have to say about the field you’re working in and use it as market analysis info.
On the other hand, if you’re running a social network as your primary endeavor, you’ll find that ad revenue is an excellent way to make money, especially with a massive user base. The key to implementing ads correctly in a social network is to make them seamless, as they will be less obvious.
Keep in mind that ad revenue will start off slow when you’ve just begun your social network, and you may even wish to keep it ad-free at that point. Once you have a user base that you can make a reasonable amount of money off of with ads, you can start implementing them slowly.
These are just some of the benefits of running your own social network, but they are some of the most common ones. In the end, you’re going to have to look at whether your social network is a primary venture or a side-project and determine the benefits from there.