Every year the number of videos being published on social media keeps growing, and it becomes more and more competitive. With so many videos appearing on social media feeds, it is important that your videos are able to stand out – otherwise they’re likely to be skimmed over.
Fortunately there are a few ways in particular that you will be able to make sure your social media videos stand out:
- Set a preview thumbnail that is able to grab attention
When people skim through their social media feeds the first thing that they’ll likely see of your video is its preview thumbnail. As such it is important that you choose a thumbnail that is able to grab attention and will help your video to stand out.
If your video has a title screen you could use it as the preview thumbnail, to let viewers know right off the bat what your video is about.
- Try out live video content
Recently most social media platforms have started to incorporate live video content and it tends to stand out more than most other types of videos. That is something that you can use – which is why you should consider trying Facebook Live, Instagram Stories, and other forms of live video streams.
- Focus on increasing engagement levels
While different social media platforms use different algorithms to rank videos and spread them – in the majority of cases it all boils down to a question of engagement. Videos that have high engagement levels are likely to encourage greater reactions from users and almost always have more likes, comments, ratings, or shares.
Not only will this mean that your video is likely to gain more viewers, but viewers will pay more attention to it because there is more social proof that it is worth watching.
As much as standing out in the highly competitive environment of social media can be challenging – it is far from impossible. In fact now that you know how to go about it, you should be able to come up with videos that are able to do so more effectively.
In order to come up with impressive social media videos that stand out, you could try using Movavi Video Editor. It will let you edit your video in numerous ways to ensure it is perfect and able to effectively convey its message.
The best part is that you don’t need any prior experience to take advantage of the features in Movavi Video Editor or use it as a video cropper. In fact you’ll be able to easily cut and join video segments, apply effects or filters, add captions, enhance the video quality, include audio tracks, and more.
All said and done Movavi Video Editor will ensure you have the tools that you need to create unique videos. With a bit of creativity on your part and by focusing on the right areas, you should be able to easily ensure that the videos you come up with stand out on social media and attract more viewers.