For online sellers, a great website is a precious asset. The website is the online representative of the business owner. It has to show the products to their best advantage, provide detailed information, and entice customers to shop. But the most important thing is for the customers to discover the website and visit the site more often, find new products and buy more.
But that is the problem. How do you increase visits to your website, or in tech jargon, increase traffic to the site to generate interest and sales? There are so many tools and options you can use to increase website traffic. You need to know which ones will be effective for your particular requirements so you can check website traffic to determine if you are doing the right thing.
What is website traffic?
Website traffic is the number of users visiting a website. Several analytic tools measure the number of page views or people who visit a site. When more people visit your site, you will have more chances of realizing sales (converting users into purchasers).
However, there are times when a website has plenty of visitors but fails to convert those visitors into buyers. Sometimes, the traffic is not targeted, meaning these visitors are not qualified leads who can buy your products.
Ways to increase website traffic
- Optimize your website. Optimizing your website means having a search engine optimization manager to ensure that your website uses the right keywords relevant to your site, niche market, and target consumers. It’s typical to use at least two primary keywords for each web page. Your SEO manager will employ various techniques in stages. Optimization helps to build a foundation of keywords. Likewise, website optimization is a continuous process.
- Provide fresh content. Your website can generate more visits if you provide fresh content. You implement updates, provide new information, and change some of the text and images so that the web pages will always have something new to show audiences. For example, if you have blogs (which you should highly consider), it is vital to provide new blogs regularly. Likewise, consider using an add-on product review app. It will allow consumers to leave their reviews on your products’ page. In addition, this will alert search engines about the ongoing activity on your site, improving your search engine rankings.
- Use social media platforms. Most online shoppers are on social media. Thus you must be present where your target audiences are. You can use several tools to find demographics so you can pick the relevant social media platforms. You can create short posts with products shots and descriptions or snippets of information, ensure that all your posts have links back to your site, and fit your posts to the target audience and vary them according to the profile of the social media platform.
There are so many options to explore to increase traffic to your site. Since this is a continuous process, working with a professional service provider will ensure that you are going in the right direction. They have the tools and the experience to combine different tactics to generate targeted website traffic.