The success of a site can be measured by a lot of different elements. However, when it comes to one that usually tells the biggest story, website traffic is one of the best indicators.
Of course, a lot depends on the quality of traffic. If you are a business, you only want to get visitors that would be interested in buying your products or services.
The biggest problem is reaching a point where the majority of the traffic you receive is the one you actually desire. If this is something that you have been struggling with, consider this guide as a reference to create a solid strategy. Take the steps mentioned below, and things ought to improve significantly.
Step #1 – Use PPC Marketing
Often overlooked, PPC marketing still has a lot to offer to those who are looking for another solid marketing channel.
Despite the fact that plenty of brands prefer other methods, you should be different and not miss out. Google Ads provides you with an opportunity to target specific demographics by choosing the right keywords and persuasive ad copies.
It is also worth mentioning that you can make use of services like Clever Ads to further improve your results. And remember that campaigns can be adjusted in real time. If you are unhappy, there is no need to start from scratch.
Step #2 – Collect an Email List
Start collecting your email list as soon as you can. There are plugins that automate the process. Your focus will be on persuading people to subscribe to your newsletter. Offer them exclusive discounts and other perks.
Do not go overboard by spamming because it will lead to people unsubscribing. Limit yourself to sending about one email every week or twice per month. That sounds like the most optimal frequency.
Step #3 – Write a Blog
Writing a blog is a good piece of advice. Not only will you get traffic from published articles, but you will also raise brand awareness and build authority. People are more likely to check your website if there is interesting content to read.
Step #4 – Emphasize SEO
Focusing on search engine optimization is a priority for a lot of online businesses. Trying to reach the top pages on Google is hard in certain niches, but you should still aim to do your best.
SEO is a long-term strategy, and one should not lose patience with it even if the results are not showing at first. You can learn the ins and outs yourself, or hire someone and leave them in charge. The most important thing is to make sure that your website is present on search engines.
Step #5 – Optimize the Website
The website itself also plays a significant role. You need to use a reliable hosting provider with an uptime of at least 99.9 percent. The loading speed is also of big concern. Visitors will not bother waiting. If a page does not load, they will simply leave and look for another website.
Finally, do not neglect mobile devices. Smartphone and tablet users make about 50 percent of internet traffic. If your website is not ready for smartphones and tablets, you will miss out on a lot of traffic.
Step #6 – Avoid Clickbait
Whether it is an ad on Google or an article that is posted on social media, do not bother with clickbait titles. Internet users are getting smarter and are less likely to stay on a website if the landing pages do not deliver what the ads promise.
Those who click and end up on a website will leave immediately. This will lead to an increase in the bounce rate, spelling trouble for your website.
Step #7 – Guest Post on Other Websites
Look for opportunities to guest post on other websites. Bloggers are always looking for new content creators because they might be running out of ideas themselves. Getting a backlink will improve SEO and redirect some people from the original publication site to your page.
Step #8 – Participate in Discussions Online
There are a lot of platforms where you can join and participate in discussions with a chance to promote your website’s address. Of course, if you are too spammy, it will not take too long before you are punished. But being subtle and getting the timing right is beneficial.
Social media, forums, and sites like Reddit and Quora have a lot of users. If there is a specific group that is relevant to your niche, go ahead, and join. Discuss and answer questions. Build some reputation and look to take advantage of that.
Step #9 – Work With Influencers
Influencer marketing is one thing that you should focus on a lot these days. People are more keen to trust a word of an influencer than anyone else. And getting a simple shoutout from a person with relevant followers will bring you more website traffic than you can expect.