YouTube is lowering the barrier to be eligible for its monetization program


The requirement to participate in YouTube’s revenue programme is being lowered.

In order to provide producers access to monetization tools through the YouTube Partner Programme (YPP), YouTube is decreasing the restrictions. The business is extending its shopping affiliate programme to YPP producers with more than 20,000 subscribers who are headquartered in the United States.

The Google-owned business stated that the following are the new requirements to qualify for the partner programme:

500 subscribers, 3 recent public uploads, 3,000 watch hours in the last year, and either 3 million Shorts views in the most recent 90 days.

Before, the circumstances were:

having at least 1,000 members, 4,000 watch hours in the previous year, or 10 million views of shorts in the last 90 days.

If a creator meets the new threshold, they can apply to join YPP and gain access to tipping tools such as Super Thanks, Super Chat, and Super Stickers, subscription tools such as channel memberships, and the ability to promote their own merch via YouTube Shopping.

The three video uploads every 90 days criterion is intriguing because long video creators may not have enough material to produce multiple videos in a short period of time despite receiving millions of views.

YouTube is implementing the new eligibility criteria in the United States, the United Kingdom, Canada, Taiwan, and South Korea. It will then be expanded to other countries where YPP is available.

In addition, the video-streaming company is expanding its Shopping affiliate pilot to more creators in the United States. Creators who are already members of YPP and have over 20,000 subscribers will be able to tag products in their videos and Shorts and earn a commission. Last November, YouTube introduced shopping-related features for Shorts to some US-based creators.

YouTube will discuss and provide more information about its new programmes at the VidCon conference next week.

YouTube had to change its rules against using profanities at the beginning of videos in March. In November, the company implemented a policy that disqualified any video with profanity in the first 15 seconds, even if the video was previously uploaded. The company limited the time to seven seconds.

The Google-owned company has been working on new monetization tools for Shorts creators. YouTube also began sharing ad revenue from Shorts with creators in February. During its Q4 2022 earnings call, Shorts announced that it had reached 50 billion daily views. Meta reported in October that Reels had 140 billion daily views across Instagram and Facebook.

YouTube introduced Creator Music last year, a tool that allows artists to earn money in exchange for the use of their music in videos. In March, the company introduced a new metric for tracking an artist’s reach across various formats, including Shorts.

I am Shakshi Bhuiya, an engineer, tech enthusiast and public speaker.