Tech Entice has explicitly discussed Page Rank in detail while discussing various other SEO terminologies. For those who couldn’t recall or skipped the article here is where you can retrieve it from and for those who are aware of it let’s start off with the ways of improving it following a short gist about what page rank actually is.
Page Rank is nothing but a measure of each page assigned by Google that determines it’s supremacy over the other pages in the search results. Since the search results display pages according to their ranks and gives priority to the ones that have a better rank than the other, it is extremely important for a blogger to discover ways to uplift their blogs on the scale of ranks assigned by Google. And if that defines success, then following are the keys to that success.
1. Include high-quality content:
Do a thorough research on the subject that you are pro at and discover the areas that interest the readers the most. Write on those specific areas including quality and true information that is not heard of much before. Attract your readers by giving them something they didn’t already know.
2. Submit the site or the blog to web directories and reference sites:
A web directory is a directory on the World Wide Web that helps in linking various sites and categorizing them. Web directories categorize the site as a whole and not based on a few keywords contained within. It is advised for a blogger or a site publisher to post their site’s URL to such web directories such as Yahoo, LookSmart etc to get noticed by distinguished readers.
3. Publicize your site with the one you can have a communication with:
A blogger or a publisher must use every means of communication related to him to promote his site. He must share the URL of his site with every possible media he comes across. Be it business cards or Newsletters or Brochures, Press Release, Email Signatures etc. Every way of promotion gives a push to the site each time.
4. Ask other renowned sites to link with your site:
The sites that have already gained tremendous recognition on account of their lucid and informative style of writing if are linked to a new blog or site then the site gets huge response and attracts more traffic thereby increasing the Page Rank. But it is a punishable offence where, if found guilty, Google can not only penalize the site but also remove it from their search list permanently.
5. Check out the site before approving for the link:
Once a new blog or site starts getting recognized, many other blogs request the publishers to link their new blogs with the publisher’s site. Before approving the link, the publisher must do a cross check on the site and verify if the site includes relevant or valid content or not and analyse whether the site is worth being linked to itself. If the publisher ends up taking a wrong decision, his page’s rank is likely to get lowered down by Google.
6. Translate the website into foreign language:
Dialect is an important aspect that drives the traffic away. If one is confident enough to get a hold on that, one can be assured to reign. Translating the blogs or the sites to foreign language can work in favor of the publisher since it draws even those audiences and readers who aren’t well acquainted with English language which increases the traffic as compared to those sites that remain accessible only for the people knowing English and hence remains in the good books of Google thereby gaining a better page rank.
7. Use Google search Engines to search for your site:
Instead of using the browser each time one visits his own site, it is advised to use Google search engine for the same. This helps in increasing the page rank as it gets recorded as been explicitly searched by a user through Google which brings the site into consideration, tampering with the algorithm and increasing the page rank.
8. Provide a Rich Site Summary:
Somehow the ring of “RSS Feed” sounds familiar isn’t it? Well RSS, commonly known as Really Simple Syndication, can be viewed as a universal set of web feed in a particular standardized format. The web feed can be anything starting from a news headline, a blog entry to newly uploaded audio or video. It includes either the summarized form of the data or the entire data itself along with the metadata such as the publishing date, time etc. An RSS feed benefits a site by broadcasting it to multiple numbers of other sites in a standardized XML format. Providing an RSS feed on the site makes it utterly available and open to innumerous viewers increasing the page rank.
9. Tell the media about your site:
Media is certainly one of the keys to publicity. Getting an acknowledged media or press to write about one’s site or give a review about the site always turns out to be a boon. The review might not always be in favor of the content. It might be critical towards the articles contained in the site. But the optimistic version of this side is that it helps the publisher fill the holes and also it brings the site into notice. And whether critically acclaimed or slammed, the site gets way more traffic than not including the press at all.
10. Learn to share and stay committed:
It’s quite often seen that once a blog achieves the recognition, the commitment towards the readers gets dwindled. They try to go for an easy catch but Google allows none. One has to definitely keep the site updated in order to maintain their position in Google’s “My Favorites” book. Moreover one also needs to share the content of their site with other sites and help linking them in a genuine fashion staying fully aware of protecting oneself from being a victim of Plagiarism.
Google is well aware of the tactics that the bloggers apply in order to tamper with its algorithm of Page Rank in order to survive the race of “Who appears first on the search results” and hence it constantly keeps changing the algorithm from time to time. Nevertheless it cannot shift its principles from the basic laws of assigning the page rank based on how rapidly a site gains links and how long the links sustain, the click through rates, the stickiness of the site etc. If you look at the broader picture, you will know that no matter what one has to be dexterous enough in a single skill and that is “WRITING”. Classic, informative and good writing does not require any kind of tactic and even Google does not allow people to get away without qualifying in that skill. So keep deceiving Google in a genuine way. Happy Blogging Folks!!