It is common knowledge that the dividing line between a top-ranking attorney and a novice is a well-designed website. In fact, many leading attorneys have contended that the proper management of website is a critical business strategy that propels many beginners in the profession to the top of the game. The following are 6 essential things that enhance the appeal of an attorney’s website:
Effective Search Engine Optimization
The foremost objective of maintaining an attorney’s website is to attract and maintain a steady stream of prospective clients. A recent survey revealed that more than 65 percent of the most successful attorneys rely on their websites to make a bold impression on the market.
Attorneys who aspire to multiply their competitiveness on the market are advised to engage the web design services and SEO experts with exceptional techniques for enhancing high-ranking placement across the search engines. The search results page of any search engine favor websites with multiple techniques that help to enhance visibility.
An Outstanding Profile
There is an entire sea of exceptionally competent attorneys on the market. In the spirit of business, they are all keen to attract the best clients on their side. Eventually, the winners are those who combine time, skill, and effort, to develop outstanding website designs with profiles that focus on their professional strengths.
Many clients want attorneys with a convincing record of performance. That is why it makes good business sense for an attorney to design a profile that includes some of their landmark legal victories. The odds of succeeding on the market is largely dependent on the attractiveness of the attorney’s profile on the market.
Informative Articles and Blogs
It is tempting to litter a website with articles and blogs with fluffy information. However, the challenge lies in the fact that avid readers are always looking for informative content that will help them understand certain issues of the legal profession. That is why it makes sense for an attorney to write articles with the most recent issues and dispense advice on some of the recurrent legal problems in the world. There is a widespread contention that quality legal articles on the website will always attract quality clients.
Attorney Video Marketing
One of the most outstanding merits of attorney video marketing is that it erases the wall of anonymity between the attorney and the client. Other features on the website may not fully connect the attorney and the client. Renowned business author, Stuart Clark Rogers argues that video marketing is crucial for building the advantage of familiarity between the business person and the targeted clients. Through video marketing on the website, the audience is likely to be attracted to the attorney’s disposition.
Fast Load Times
Few things can be as frustrating as painfully slow websites. It would be inappropriate for an attorney to incur the wrath of the clients by subjecting them to a poorly designed website that takes ages to load information. Expert website designers understand the techniques of making websites work faster in ways that enable users to enjoy highly fulfilling experiences.
Effective navigation is another advantage that should feature on an attorney’s website. The user-friendly appeal of any website is highly dependent on the quality of navigation.
On the surface, the value of aesthetics on a website may not sound like a strong point until one considers the fact that humans are naturally attracted to nature. A client is bound to stay longer on an attractive website compared to one with clumsy features. The colors and font used on a website have a psychological effect that attracts users for extended durations. In fact, the clients are more likely to visit the website several times because of the outstanding aesthetic appeal.