Content marketing does not take the place of SEO as many digital marketers think. Google is clear that its ranking is mainly determined by providing relevant content. The number of keywords in a page comes later. However, content marketing and SEO are almost inseparable since they overlap with each other. If you obtain SEO service from seoanalytics.pro, your website will benefit from great content that will go a long way to market your brand. For most digital marketers to work efficiently, they need to understand why these two concepts go hand in hand.
SEO and Content Overlap
It is no doubt that these two concepts overlap each other. When one is building backlinks to a specific site, content that is relevant to the page should be created. What this means is that successful SEO will only happen if there is relevant content. It is also the way one can implement the necessary keywords on the website. When the content can fuel SEO, it now becomes the king.
Content Optimization Leads to SEO
Most marketers may decide to create a backlink from content that is not related to the landing page. The good news is that the link will still work if the written content retains some keywords. The keywords should be in the anchor text, in the same paragraph or around the anchor.
As seen here, the content and SEO have again come together. If the content helps the webpage to rank higher, the other website to which the backlink is directing will also get a boost upwards.
They Both Need Consistency
Content marketing calls for regular updates to enlighten people on what is new. It is common to see website blogs have new content every now and then. Similarly, SEO also calls for regular updates on various strategies. With new content getting a fast index on Google, the revised keywords and other SEO strategies are also. The good thing is that as one is updating content, new keywords will be introduced whether naturally or in a calculated way to boost SEO.
Backlinking Boosts Content and SEO
Creation of backlinks is crucial for any website. Google has laid out a procedure of how backlinks should be created to be effective. Again, inner links also work well. When generating both outbound and inbound links, you need to do it with high-quality content. If possible, marketers can share the content or blog articles so that a post can have links to different websites.
A website that is already ranking as first on Google can backlink other websites so that they also get a boost. It can also continue getting links from popular blogs to continue ranking highly. All this only happens when one has excellent content with relevant keywords and information.
As seen from the above information, none of the strategies will be a success if the other is not involved. When marketers realize this, they can easily hit two birds with one stone. Whether they are doing this on their sites or those of customers, the success rate for content marketing and SEO will be high.