Start with Information You’re Collecting
What you collect will vary according to your industry, as well as your specific needs and intentions. However, it’s important to disclose all of this to the user so they have an opportunity to decide whether it’s worth giving you what you’re asking for to get what they want—or need.
In most e-commerce situations, this will include:
- Telephone number
- E-mail address
- Credit card information
- Banking account information
- Social Security number
- What information you collect
• With whom it is shared
• How errors can be corrected,
• How it is secured against hackers and identity thieves
• How policy changes will be communicated
• How to address concerns over misuse of personal data.
- Opt-out or opt-in procedures
- How cookies are used
- Contact information (e.g., an e-mail or postal address)
- The date the policy went (or goes) into effect
When to Notify Website Visitors
Crafting Your Policy
Ironically, you might be tempted to make it sound more formal and legal in an effort to establish your veracity. However, the opposite usually happens. People don’t trust what they can’t understand.
It’s also a good idea to include a values statement to help build trust. Just make sure you’ve already explained what you’re doing and why you’re doing it before you start talking about yourself.
Reviews and Updates
- Broken promises
- Deceptive data collection or use
- Inadequate data security
- Inadequate disclosure of the amount of data gathering