The ALS Ice Bucket Challenge is the most trending topic of the month and it’s soaring high all over the world. We have seen CEOs like Mark Zuckerberg, Bill Gates, Larry Page and Tim Cook shed off their aristocracy and indulged in the Ice Bucket Challenge. The approach is to raise awareness for ALS (Amyotrophic Lateral Sclerosis) and donating money for the cause. ALS is an motor nerve degenerative disease which is rare and leads to paralysis in a patient.
The ALS Ice Bucket challenge is a chain wise challenge where a person has to take the challenge by pouring ice water on head and then nominating the challenge to three other people. In this way the chain continues. He can either donate or take the challenge of both but within 24 hours. The video advertisement launched by Samsung showed a Samsung galaxy S5 taking up the Ice Bucket Challenge and returned it to three flagship smartphones iPhone 5S, HTC One M8 and Nokia Lumia 930. We are looking forward to the replies from the nominees.
ALS Ice Bucket Challenge has gained immense popularity in a short span. From players to singers, actors to political personalities everyone has been greatly involved and the donation has successfully reached the $50 million mark.