It’s good when you are aware of SEO importance, but did you know that it can be even more effective when you implement a local SEO strategy? It helps you to generate more organic search from your region and provides you with a lot of leads and high-quality traffic. People who live nearby are more likely to purchase your product than somebody from a different part of the planet. It’s especially crucial for smaller companies that have to target people from their city or region. Make sure to read and implement strategies from below to rank higher locally.
Content is King
That’s right, there are many tricks to boost your rankings, but without good content, it’s impossible to do a successful optimization. People have little time, and they visit your website to find answers, solutions, or information for their problems and questions – make sure to provide them with everything they need.
What should you have on your Website?
For sure, business information – localization, opening hours and products or services description, etc. It’s essential, but you should also have something extra, something that will make potential customers stay on your website and encourage them to choose your products. For example, you could regularly update the blog with posts where you explain how to solve particular problems, and one of the solutions will be your company service.
Although it’s tempting, don’t go for quantity. Quality is far more important. The more helpful your content is, the better. Never make spammy blog posts, they might help you temporarily, but if Google notices what you are trying to achieve, they will punish you for unfair practices.
Monitor your website Performance
There is a majority of programs that monitor how well your website is doing, for example, Rankitor. Make sure to scan your website once in a while, and see if it requires improvements. If you do this regularly, you’ll easily rank higher, without spending much time on it.
Besides, if you’re looking for more inspirations on how to rank higher locally, check out the infographic provided by Rankitor: