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What Is Content Marketing?

The term “content marketing” is well known today. You can say content marketing is the latest buzz. Albeit, it is not the latest thing, since content marketing has been practiced for hundreds of years now. However, it took an upswing since the past decade, and now almost every marketer is looking into and practicing content marketing. So, what is content marketing? The Content Marketing Institute, an online forum or content marketing education, and training organization running online define content marketing as follows, “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

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In a nutshell, it is all about providing valuable content which on being exposed to various customers can draw their attention and keep the engagement on. It is about telling a fabrication of the product and enticing the audience to give it a try while building a long- term client relationship. Content marketing is a way of bonding with the clients or customers and having to win their trust which is unachievable in the case of advertisements only.

Why Content Marketing Is Gaining Momentum In Digital Marketing?

Content marketing is simple storytelling that has just changed its channels over the years. So, we see, this is something that pre-existed while now it amalgamates with the online platform, making it better and worth all the hype. Content Marketing has prevailed over the years and is expected to continue in the future. It is not just about some information the marketers convey to the customers. As said in the definition, it is about the information that is valuable and relevant. Something that would be beneficial to the customer to decide on or make a judgment of whether or to be associated with the product or invest in it. Marketing is nothing without great content.

Content Is King!

Since content marketing is the best form of marketing today, each industry is picking up and making it stand ahead in the agenda. But not every company does it right. It’s not as easy as it seems. You might be in a bubble of your plan, but the world would work and reciprocate outside of it. That doesn’t mean something is wrong with your plan, it is just that the plan has to be a tad bit flexible as per the market. Your best content might not be the most successful one. The hard work behind a piece of content might just fail in front of a bland piece of content. The role here is to eliminate the barrier and work to go ahead of it by planning promotions, examining steps and activities, and doing one thing at a time is the way to go. Along with this, your content should be reusable on different platforms and channels, which brings to more exposure and flexibility in the work. We talked about creating the best content, and you still want to continue with the best wit you can add for the customers to be attracted and work hard till you think it can’t be outsmarted. A content can pull customers, but it has to be supported by some shadow content that would pull the audience/customers towards it, convincing them to invest in it. Putting it all in with the planned ROI as per the investment in your content can help you pace in the race.

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Various Steps Of 3D Content Model

“All is well that ends well”, and in the terminology of content marketing, all is well if the ROI is good. Marketers follow a few strategies to make the work lucrative. While tons of strategies exist out there, there is are basic steps like always. Most marketers follow A 3D Content model which has the following three steps.

  • Mapping the content to the pain point.
  • Using the correct or relevant content as per the problem or goal.
  • Mapping the content to the buying cycle of the related customers.

It is all about focusing on the target audience than the marketer or the strategy followed by the marketer. Keeping the audience, the subject, the content should be developed around as so, and that his how, the right people for your product will reach you via your content. There is no documented strategy or a strategy for any article. The content marketing strategies must be flexible as per the product and the target audience. You need to understand the kind of audience you are targeting and use the well-planned content to yield a good ROI.

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You can always create the finest content and leverage it using social media marketing and SEO. You can always rely on PRs for generating a handsome ROI.

Benefits Of Content Marketing

As a rookie, you must have been aware of the whole content marketing buzz as of now. The next question is why you should value or count in content marketing for your brand? Well, even before coming to the question, you need to take a stance on whether content marketing is apt for your business. Most organizations such as B2B or B2Cs all use content marketing. It works and the turnover is good for most while at times it does not work as planned. That does not mean it not fit for your business. Even if the advertising industry stands as a competitor to content marketing, it is not a bad idea to follow content marketing. You cannot go behind the hype; you go with and that is what the content marketing industry is today. Mapping the correct content with the target customer is the key. You would want to consider the content marketing realm for your business for the true benefits which we are going to talk about further.

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Content marketing is the best way to create awareness. More and more people come across the product your business owns. Sometimes a customer might not be aware that your product can help satisfy their needs, but with the well-created content they come across will help them realize that. In the buying cycle the customer will always research what the product is and are more options available and jot out pros and cons, maybe as well, and that’s how they consider what he or she should choose which leads to the outcome of buying. In all these, content marketing plays a vital role; First, for the awareness and second for the research, your content will speak which is way different than traditional marketing which is just research.

Final Take

Most companies in the past have taken up content marketing and progressing with the use of it. The sales have turned up for most of the companies using content marketing. The ROI on content marketing is great when the proper work is made while creating the content. Yes, content marketing isn’t just about creating some good content, it’s about selling that content. For starters, to do well in the genre, you can always go for promotion. Remember when you create the content for a particular product, keep in mind, the product, the target audience, plan your investment, and start plotting the story. Content-marketing is a skill game, you get your expertise when you practice.

Keep creating!

Ankita Mohanty
Ankita Mohanty is a Software Engineer who has the passion for content creation, tech and travel. She believes in that there's nothing in this world that's unachievable when you work hard for it.